In this combination of psychology, sociology, and market analysis, a financial journalist who has written for the New Yorker magazine considers whether individuals or groups are more rational. He identifies areas where groups appear to win out, and in doing so he ranges over a wide range of human activity. Without straying from his goal, Surowiecki has a knack for finding curious and revealing aspects of common everyday experience that hint at or explain larger laws of behavior. His findings have implications for business as well as other disciplines, and his ultimate advice is to trust the group, or the market.
